Scenario: You’ve just spent £600 on a designer pendant light for your new-build home and then you walk into your local McDonalds and see it hanging just near the stand for the ketchup and straws. How do you feel? Luckily I hadn’t just bought such a designer light and I hadn’t specified the light for a client but I did walk into the local takeaway to see this very much admired designer piece on full display and somehow, well, it just doesn’t feel the same any more.
So why do we buy designer items? Is it the form, the cut, the ergonomics? Or is it the exclusivity which is usually linked to the cost? In other words the pricier the item the more exclusive, ie fewer people can afford it so therefore seen less. But then large chain outlets will have big clout – they’ll be buying in quantity and, if rolling out the same design throughout the country, will undoubtedly be placing substantial orders with the producers which means that they can specify lighting without being overly concerned with the cost. But is it short-sighted of the design houses to supply to large chain outlets and does it ultimately have a negative impact on the way their products are perceived?
Above are some snapshots of designer lights that I have encountered on the high street. I love all these light fittings and I’m not here to name and shame any of them as they enhance our shopping and eating experience but to be honest I would think twice before specifying them for a client, or I would at least warn them!